Better Radio Websites

The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.

Protecting Your Radio Station's Digital Assets After You Die

Jun 20, 2022 Website

I've known a few radio stations and several website clients who have lost access to their digital assets after an employee, friend, or family member passed away.  So, it's very... Read more.

Integrating Local Discounts Offers and Rewards with GetintheLoop

Jun 13, 2022 Website

Promoting local discount deals, coupons and special rewards on your radio station website is a great way to bring back visitors on a daily (or even hourly) basis.

Today we talk with Matt... Read more.

Adding Video to Your Sports Broadcasts

Jun 06, 2022 Website

Adding video to your local sports broadcasts can take your game to the next level.  Today we interview Gabe Edney with Paragon Sports TV.  They can help your station get started or help... Read more.

We Interview Cool Radio Streaming

May 30, 2022 Website

Being a small company, we love partnering with other small companies.  Skyrocket Radio recently presented at a broadcasters convention in Alabama and got a chance to talk with Tom Dobrez, the... Read more.

The Importance of Optimizing Website Images

May 23, 2022 Website

The speed that your radio station website loads matters – maybe more than you realize.  Overall, we have grown increasingly impatient with the amount of time we’re willing to wait for... Read more.

Charging Subscriptions for Website and Streaming Content

May 16, 2022 Website

You and your team work hard to generate great content for your radio station website. You have listeners coming back day after day and you have the stats to show it. You may think to yourself,... Read more.

Migrating From Universal Analytics to Google Analytics 4

May 02, 2022 Website

Google Analytics was initially built during a time when people had hit counters on their websites. Since then, the way we use the internet and the data businesses need to track has dramatically... Read more.

Promoting Your Website On-Air and on Social Media Properly

Apr 25, 2022 Website

Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and... Read more.

Stop Promoting Social Media Channels on Your Website

Apr 18, 2022 Website

You read that headline correctly but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage... Read more.

Removing Old Content to Help Your Website Grow

Apr 11, 2022 Website

This week we got a call from a station asking if their news posts could be set to automatically expire after a certain day and time. For example, you post a local news story about a new... Read more.