Pandora VS Radio: There’s a Clear Winner

For years, AM/FM radio advertising has been the only option for businesses that wanted to market themselves over the air. With the advent of digital media and streaming sites like Pandora, reaching your prospects over the airwaves isn’t as straightforward as it once was.... Read More.

Consumers Still Spending Time With Radio

[From Radio Ink] More from Nielsen’s latest Total Audience Report. Despite the onslaught of new technology, radio listening is still very high with consumers, according to the Nielsen numbers. Average time spent listening to radio for adults 18 and older has... Read More.

Creating a One-Of-A-Kind Radio Ad

Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from work or activities. So how do you create... Read More.

Avoid 5 Biggest Radio Mistakes

By John Pellegrini Have you ever said the following: "I tried radio but it didn't work"? Many buniness owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails... Read More.

8 Reasons That Radio Still Works

Since 1920, radio has been well known for its personal, entertaining, and reliable messaging.  This is why radio remains a consistent advertising medium with proven results for all ages, ethnicities, genders, and listener locations.  Radio still works. So why should you advertise on the radio?... Read More.