Should I advertise?
If you have competitors working to attract your customers, or if you want to consistently grow your sales and make more money, advertising is a necessity. The key is to know who your customer is, and why they like to do business with you. Once you know the characteristics of your best customers, you simply need to target your advertising in a way that converts prospective customers with similar characteristics into loyal customers.
It is important to remember that most businesses are simply unable to effectively be all things to all people. Always keep in mind that when you select a particular advertising vehicle (like one of our radio stations), you are buying an audience. The goal is to buy the right audience for your business and improve your chances of success.
Advertising is an investment in success! It keeps your business top-of-mind, gives your business a successful image, attracts new customers, creates store traffic, and encourages repeat business. Businesses that succeed are usually strong, steady advertisers.
With our station, you can reach your target consumer in their homes, automobiles, office, and on their mobile devices as they go about their day.
Get The Most From Your Investment
In this advertising age, media changes every day, yet evidence shows that people have never stopped tuning in to the radio. When accountability is the critical, effective, and creative use of radio offers outstanding return on investment.
Radio’s reach and daily presence provide a competitive edge
Consumers spend a significant part of their day listening to the radio, it delivers higher adult reach than newspaper and TV in all dayparts from early morning to early evening. (Source: BBM-RTS Fall 10)
This ongoing, daily presence in the marketplace is key to creating a competitive edge enabling advertisers to stand out amongst the increasing volume of consumer-targeted messages.
Radio’s cost efficiency allows advertisers to be heard not only every day but multiple times throughout the day. This average frequency is critically important for quickly delivering advertising response – web visits, store traffic, sales, brand recall, and intent-to-purchase.
Radio Builds Brand Awareness
- Create an ongoing daily presence with high exposure from morning to night every day.
- Become a part of our listener’s daily routines; tuning in to our scheduled news, weather, and another great programming.
Radio Gets Personal
Listeners have an emotional connection with their favorite stations and announcers. They tune in regularly, build bonds with on-air personalities and trust the information they hear. Listeners believe their station is speaking directly to them.
Radio engages the listener’s imagination and creates a vivid theater of the mind. That’s why radio advertising has the power to penetrate barriers, inspire thought, create action and deliver results.
Radio is Effective Advertising for…
- Generating brand recall in a consumers market.
- Dominating markets with brand recognition.
- Creating strong product awareness and demand.
Win credibility. Stay on top. Increase the bottom line. Whether you’re a media planner or buyer, agency strategist, creative or advertiser, Market Radio Group is your resource for local radio advertising support, inspiration, and the tools you need for on-air success.