For years, AM/FM radio advertising has been the only option for businesses that wanted to market themselves over the air. With the advent of digital media and streaming sites like Pandora, reaching your prospects over the airwaves isn’t as straightforward as it once was.... Read More.
Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true. The Federal Trade Commission, who oversees truth-in-advertising, takes a dim view on commercials that mislead or downright lie to consumers, even if by accident. Raising... Read More.
Consumers have new wants and needs, and make new purchases every day Very few people have a need for any specific merchandise item on any given day. In half of all the general merchandise categories measured in a consumer study, the individual's decision to buy... Read More.
There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the opportunity for... Read More.
Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from work or activities. So how do you create... Read More.
Advertising Creates Store Traffic: Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into a store, the more opportunities you have to make sales. A National Retail Federation survey found that for... Read More.
Build it and they will come... a motto which is the downfall of many new, small businesses. The problem is, "they" often don't know you exist! Ideally, you have figured out that... Read More.
By John Pellegrini Have you ever said the following: "I tried radio but it didn't work"? Many buniness owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails... Read More.
Since 1920, radio has been well known for its personal, entertaining, and reliable messaging. This is why radio remains a consistent advertising medium with proven results for all ages, ethnicities, genders, and listener locations. Radio still works. So why should you advertise on the radio?... Read More.